Encouraging Kids to Drink More Water: The Nationwide Drink Up Initiative with Fresh Baby #MissionH20

When it comes to healthy eating, I do my best to provide my son with well-balanced meals and healthy snacks throughout the day. What I give him to drink is also just as important. I nursed my son until he was 17 months, but around 12 months when the pediatrician gave us the okay to allow him to drink other beverages, I pretty much stuck with water and milk (cow and unsweetened almond). Since I try to limit the amount of sugar intake he gets on a daily basis, I'm not particularly a fan of giving him juice all of the time. I can honestly say that I'm glad that I started him on this trend early enough–surprisingly he's completely satisfied with water and milk.

Water is a big necessity throughout many aspects of our lives. We use it for bathing, cleaning, and cooking. Drinking water is also essential for our overall health and well being, especially since our bodies are made up of about 60% of it. Water helps keep our bodies hydrated for proper organ function, while filtering out toxins that may be present. Since we also have a tendency to lose water through a variety of ways, we constantly need to replace it by drinking even more. Our own environment (warm weather, higher elevations, etc.) may even have a part to play in how much water our own individual bodies need on a daily basis.

We are big water drinkers in our home, and as a mother I'm all about providing my son with the healthiest options to help his young body grow. That's why I am very happy to be collaborating with Fresh Baby to help promote the Partnership for a Healthier America's Drink Up initiative.
Reminiscent of the movie, "Baby Boom", starring Diane Keaton, Fresh Baby is the inspiration of Cheryl Tallman, who lives in the rural United States. In raising her son, she could not identify all-natural alternatives for healthy and hassle-free feeding. Drawing upon her own concerns as a parent, she began developing products for today's busy parents and caregivers with a product line that included homemade baby food kits, baby food cookbooks, baby food and breast milk storage trays, breastfeeding reminders, child development diaries and has expanded to include toddler cookbooks, the newly released Kid's Portion Plate and a new line of stainless steel dishes.


The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most importantly, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making to show everyone what can be achieved when we all work together.

Drink Up is a nationwide effort to encourage others to make one of the most easiest and healthiest choices they can make, and that is to drink more water, more often.

There have been a lot studies done on the effects of sugary beverages (especially energy drinks) and the results are quite scary. Just the other day, I had stopped at my local gas station and witnessed a  kid leaving the convenient store, sipping down an energy drink. He had to be no older than 11 or 12 years old. Now I don't like to to judge, but as a mother I can't tell you how disturbing that was to me. While a lot of progress has been made to put a stop to companies aiming their campaigns to a younger audience, there is still need for improvement. To give you a little idea of why campaigns like Drink Up are so important, you may want to read the latest report done by the Robert Wood Johnson Foundation regarding the marketing of sugary drinks to youth.


Drink Up has been trying to come up with unique and memorable ways to get their message across. This even includes creating a special talking water fountain to spread the word. Check out the video, below, to see what happens when unsuspecting pedestrians stop to take a drink at this fountain.

Pretty Clever Marketing!

In honor of the Drink Up initiative, Fresh Baby has even released a 3-pack special edition version of their very popular 4-Section MyPlate. For each purchase made, a portion of the profit is donated to the Partnership For Healthier America's Drink Up initiative, to spread the message and encouraging everyone to drink more water.


The MyPlate is divided into four appropriately sized sections, depending on the food group. You have your fruits, vegetables, proteins, and grains. These plates are wonderful for children, because they provide a fun way for them to learn about the major food groups, while eating a well balanced meal. Fresh Baby even offers free preschool printable lessons to help children get more involved in healthy eating and drinking habits.

To help encourage children to say, “I want water!,” Fresh Baby is also hosting a special giveaway! You can visit their Facebook page to enter to win a 3-pack of the Drink Up 4-Section MyPlates and three Kid's Water Bottles. 

With water existing all around us, we sometimes take for granted how important it really is. There are a lot of different beverages to choose from, so it can be easy to forget that what's right in front of us can be the best option. While 100% juice is not completely outlawed in our own home (artificial sweeteners, on the other hand, are definitely banned here), we do our best to make sure that water is at the very top of our go-to beverage list.

Being an advocate for the need to drink more water is something that I truly feel passionate about. Thanks to the Drink Up initiative, we've seen an increase of water consumption throughout the nation (at home, restaurants, and even grocery store purchases). This was only in the past few years, so imagine what can be done if we all spread the word.

"You are what you drink- and when you drink water, you drink up."

 Vote For Me @ The Top Mommy Blogs Directory